This book applies to all festivals - literary, music, folk, jazz, food, arts - big and small. It explains how to get a festival started, using local features, team-building, grants, sponsorship, networking and putting together a balanced programme. There are 340 literary festivals and almost 400 music festivals in the UK each year, with many smaller local festivals organised by towns and villages. From the Bridport Hat Festival to Glastonbury Festival, the organisers faced the same initial decisions when they began and this book explains how they dealt with them. Recognising the resources. Initial funding. Choosing the right venues. Creating a budget. Booking speakers, musicians and stallholders. Contracts and artistes information sheets. Running a marketing and publicity campaign. Ticket distribution. The value of social media.