The Kim Kardashian Principle [Paperback] [Mar 23, 2017] Sehdev, Jeetendr
The Kim Kardashian PrincipleÊreveals the people, products and brands that do it best - from YouTube sensations like Pew Die Pie to taxi-hailing app Uber - and proves why the old strategies aren't working. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.
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